inventive pioneering the happy water language discipline the Lagoon full dimension sanitary happy to take off the
ceramic sanitary ware market crowded with consumers increasingly mature, who can to play the leading role in this tumult? Music Valley the bathroom Zaidufali, long-term commitment to do the first brand of Chinese home standing baths based on Music Valley Sanitary major change and enhance their own brand new positioning, a new image, new products new channels, new service achievements of a truly comprehensive and integrated space design, functional integration, value-oriented and social significance of the multi-faceted depth thinking the new concept of high-end leisure sanitary ware – Music Valley dimension bathroom in 2011 May 26th Shanghai International Exhibition kitchen is officially happy takeoff, open the bathroom market the Happy Water phrase Ji.
leisure sanitary gradually become a new growth pole
sanitary ware market in China the main category of the production and marketing point of view can be divided into the following camps, each of which camp some market-oriented enterprises have emerged, they have focused on the product classification, TOTO, ROCA, Wrigley, Widex and constant cleaning, etc. as the main products, such as ceramic pieces, including foreign brands strong fundamental strength, the brand has a long history, long dominated the high-end of the domestic market, the domestic brand ceramic production solid foundation, domestic mass-market operating sophisticated, complete product line, but serious homogeneity. Another Hardware nine, animal husbandry as the main products, brilliant, Yu Yuan Valley Enterprises, production history longer the brand operating time is not long, although the posture of the whole bathroom, but the actual product or a hardware-based , bear bathroom accessories and other hardware products increasingly faced with the problem of a single product, sales channels confusion. Market differentiation is becoming apparent, enterprise-oriented products to leisure sanitary ware and bathroom furniture, SSWW, benefits, Apollo, King, Oulu Sha, a growing proportion of high and other sanitary ware market, and the market regional distribution, the bathroom new growth pole, is expected over the next 3-5 years, the average annual growth rate of consumption of sanitary products to remain more than 20%.
well-known foreign and domestic leisure sanitary ware brand is more than a traditional bathroom products, The leisure sanitary products focus on the single image of the product, less well-known brands of domestic leisure sanitary main, competition The environment is relatively easy, there is a huge scope of development.
high-end market, profit margins
Although consumers maintained a sustained growth in demand for sanitary ware, but todays consumers are not just like as passive unidirectional received in the past, they hope to keep dialogue with enterprises, they do not trust the authorities ceramics bathroom, trust their instincts and word-of-mouth, which indicates that the time has come, the unity of production and marketing.
consumers shopping psychology in accordance with the international market of high-end brands, a good bathroom products, must be able to meet the modern lifestyle, to complete the function while pleasing designs. The survey found that Chinas consumer awareness of bathroom products from mere use value to increasingly focus on the combination of usability and aesthetic. Consumers as the backbone of the 25-44 year-old consumer, most select high-end leisure baths brand. Echoes this to appeal to the mainstream domestic sanitary ware brand positioning in the high-end positioning above products enterprise coveted and the main goal.
Music Valley Sanitary sensitive grasp of this market demand and consumer demands, came to realize that the ceramics bathroom series subtle rhythm, sensible, and quick thinking of the direction of development of the enterprise, determined to “full dimension Sanitary & rdquo ; uniquely positioned to open up a new space of the bathroom industry, high-end bathroom image positioning, to seize the market, a high degree of positioning above the baths, open up new bathroom sanitary ware blue ocean.
its way to open up the market
<p 2009, the state with the national standards of the baths: the whole bathroom is the interior of the roof, walls, floors and bathrooms and ware, hardware, overall design, production, installation in the overall environment of sanitary products. Although the formation of the concept of the whole bathroom, but in fact the true sense of the integration of the bathroom space enterprises rarely, bathroom accessory products, as well as consumption of ancillary products have a broad space for development, after-sales service system needs to be improved, the psychological needs of consumers and touch points the opening of …
Lagoon dimension bathroom is on the basis of the whole bathroom, standing on the height of the allocation of resources and to integrate ceramics bathroom resources, optimize the allocation of target, sanitary ware, bathroom furniture, bath screen, bathtub, faucets, showers, tile accessories design of individual products into a unified style of the overall environment, from product design to research and development, from production to sales, from the service to the value-oriented, by integration of upstream and downstream industry chain, the home carefully extracted from a point, line, surface, such as the physical dimensions of the concept. Totally Integrated Music Valley through such a different perspective and way family bathroom ceramics bathroom, raised a family bathroom space dimension solution perfectly happy life experience, and ultimately to the consumer groups.
believe the upcoming 2011 Shanghai Exhibition bathroom, the the music valley full dimensions bathroom will be unique creative and new technology is a new experience for the consumer.